SEO Checklist
An interactive, checkable SEO checklist covering technical, on-page, content and link work, with your progress saved in your browser as you tick items off.
Technical SEO
On-page SEO
Content
Links / off-page
SEO is not one job, it is dozens of small ones spread across your server, your pages, your writing and your links, and it is easy to ship a page that is missing two or three of them without noticing. This free SEO checklist puts the essentials in one place, grouped into technical SEO, on-page SEO, content and links, so you can work through them one by one. Tick each item as you handle it and your progress is saved in your browser, so you can audit a page today, come back tomorrow and pick up exactly where you left off. It is built for anyone shipping pages who wants to make sure the basics are actually covered.
How to use it
Work through each section
Read the four groups, from technical and on-page to content and links. Each item is a concrete check, phrased so you can tell at a glance whether your page passes it.
Tick off what you have done
Check each box as you confirm it. The progress bar and the done count update live, so you always know how much of the list is covered and what is left.
Come back any time
Your checked items are saved in your browser, so you can close the tab and return later with your progress intact. Hit Reset to start a clean audit on the next page.
Why it's useful
The basics in one checklist
Instead of holding the whole audit in your head, you see technical, on-page, content and link checks side by side, so nothing quietly gets skipped on a page you are about to publish.
Progress that sticks
Every box you tick is remembered in your browser between visits, which turns a one-off read into a working audit you can run across several sessions without losing your place.
Nothing to sign up for
The checklist runs entirely in your browser. There is no account, no upload and no tracking of what you tick, so you can audit client work and private projects freely.
How to use an SEO checklist well
The four areas every page depends on
Search visibility rests on four kinds of work, and this checklist is grouped to match them. Technical SEO is whether search engines can reach, render and trust your site at all: served over HTTPS, mobile-friendly, fast enough to pass Core Web Vitals, crawlable through a clean robots.txt, listed in an XML sitemap, free of broken links and using canonical tags to point at the right version of each page. Get this wrong and the best content in the world will not be seen.
On-page SEO is how clearly a single page states what it is about: one H1, a title tag carrying the target keyword, a meta description that earns the click, a descriptive URL slug, alt text on images, internal links to related pages and structured data where it fits. These are the signals a search engine reads straight off the page, and they are the quickest wins because they are entirely in your control.
Content and links carry the rest
Content is what actually answers the searcher. A page should match the intent behind the query, be original rather than spun from competitors, answer the question fully instead of teasing it, stay scannable with real headings, and be refreshed when it goes stale. A page that genuinely resolves what someone came for is the thing that gets found and keeps being found, long after the technical checks pass.
Links are the part you influence rather than own outright. Quality backlinks from relevant sites, anchor text that describes the destination honestly, a clean profile free of toxic links, and sensible internal linking between related pages all tell search engines how your pages connect and how much to trust them. You cannot tick every link item in an afternoon the way you can the on-page ones, but knowing they are on the list keeps them from being forgotten.
Run it per page, not just once
The checklist is most useful run against one page at a time rather than the whole site in the abstract. Audit the page you are about to publish, tick what it passes, fix what it fails, then hit Reset and run it again on the next one. The site-wide technical items only need confirming occasionally, but the on-page and content checks reward being applied to every page you ship.
From checklist to channel
A checklist tells you whether a page is sound; it does not write the page, publish it or watch how it performs over time. Ticking every box is the floor, not the finish line, because visibility comes from doing this consistently across many pages and many queries, and keeping them fresh as search shifts. That is the gap between auditing one page by hand and running a channel, and it is where Otorank picks up: it writes, publishes and tracks content built to be found across 150+ languages, so the checks on this list are applied at scale instead of one page at a time.
They use Otorank
Questions
What the checklist covers, how your progress is saved, and how to get the most from it.
Four areas: technical SEO (HTTPS, mobile, speed, crawlability, sitemap, canonicals), on-page SEO (H1, title, meta description, URL, alt text, internal links, structured data), content (intent, originality, depth, scannability, freshness) and links (backlinks, anchor text, toxic links, internal linking).
Yes. The items you tick are saved in your browser, so you can close the tab and come back later with your checks intact. Nothing is uploaded, and Reset clears everything for a fresh audit.
Mostly one page at a time. The on-page and content checks apply to each page you publish, while the site-wide technical items only need confirming occasionally. Audit a page, fix it, Reset, and run the next one.
No single list guarantees rankings. Think of it as covering the basics so nothing obvious is missing; real visibility comes from applying these checks consistently across many pages and keeping content fresh over time.
No. The checklist runs entirely in your browser, with no account and no tracking of what you tick, so you can safely use it on client work and private projects.