Headline Analyzer
Score a headline out of 100 from transparent signals (length, numbers, power words and structure) and get concrete suggestions to make it clearer and more clickable.
Signal breakdown
Suggestions
A headline does most of the work of getting read: it is what people see in search results, in a feed and in their inbox, and a weak one buries good writing underneath it. This free headline analyzer scores your headline out of 100 from signals you can see and check yourself, its length, whether it uses a number, whether it carries a strong word, and what shape it takes, then lists concrete suggestions for what to fix. It is built for SEOs, content writers and marketers who want to compare headline variants quickly without guessing. It is a heuristic guide, not a promise of clicks.
How to use it
Type or paste a headline
Drop a headline into the box and the score and signal breakdown update instantly. Try several variants of the same idea and compare them side by side.
Read the signal breakdown
See how the headline scores on word count, character length, numbers, power words and type, each marked good, fair or weak, so you know exactly what is pulling the score down.
Apply the suggestions
Work through the concrete suggestions, tightening the length, adding a number or a strong word, until the headline reads well and the signals turn green, then read it out loud to sanity-check it.
Why it's useful
A score you can see the reasons for
The number out of 100 is not a black box. It is the sum of a few transparent signals, each shown with its own status, so you always know why a headline scores what it does and what to change to lift it.
Compare variants in seconds
The real value is not one score but the comparison. Paste three or four versions of the same headline in turn and the breakdown shows which one is tightest, which carries a number and which reads as a clear how-to or list.
English and French word lists
Toggle the analysis language and the power-word list and structure detection switch with it, so a French headline is judged against French signals rather than English ones, and nothing leaves your browser.
What makes a headline work, and what a score can and cannot tell you
The signals this tool measures
The analyzer scores four things you can control. Length comes first: a headline of roughly 6 to 12 words and 40 to 60 characters has room to be specific while still surviving truncation in search results and social cards. Numbers come next, because a specific figure ("7 ways", "in 2026", "3x faster") sets a clear expectation and stands out in a list of grey text. Then power words, one honest, concrete word that signals the value. Finally structure: a how-to, a list or a question usually reads as more useful than a flat statement.
None of these signals is a rule. A short, plain headline can outperform a long, loaded one, and stuffing in numbers and power words produces the clickbait everyone has learned to ignore. The score exists to make the trade-offs visible so you can make a deliberate choice, not to be maximised for its own sake.
Honesty beats hype
The fastest way to kill a good headline is to overclaim. A headline that promises more than the page delivers earns a click and loses the reader in seconds, and search engines increasingly read that bounce as a signal the page did not answer the query. The strongest headlines are specific and true: they tell the reader exactly what they will get, and the page then delivers it. Use power words to clarify the value, never to inflate it.
Front-load the meaning
Whatever is cut when a headline is truncated is the end, so put the most important words first. A headline that still makes sense at half its length keeps working in a search result, a social card and a subject line alike, where the tail is the first thing to disappear.
A guide, not a guarantee
No tool can predict how many clicks a headline will earn, because that depends on the audience, the context, the competing results and whether the promise matches the page. Treat the score as a way to compare your own variants and catch obvious weaknesses, then trust your judgement and, where it matters, test real options with your audience. Writing strong, honest headlines for every page, in every language you publish in, is part of what Otorank handles end to end: it researches, writes, publishes and tracks content built to get found across 150+ languages.
They use Otorank
Questions
What the score is based on, why it is only a guide, and how to use it to pick between headline variants.
Roughly 6 to 12 words and 40 to 60 characters. That range is specific enough to say something and short enough to survive truncation in search results, social cards and subject lines.
It sums a few transparent signals: length (words and characters), whether a number is present, how many power words appear, and whether the headline has a clear type such as a how-to, list or question. Each is shown in the breakdown.
No. The score is a heuristic guide, not a prediction. It helps you compare variants and catch weaknesses, but a headline must be true to the page and make sense to a real reader to earn clicks.
A strong, concrete word that signals value, such as free, proven, simple or essential. Used honestly, one is usually enough; stacking several tips a headline into clickbait that readers skip.
No. Everything is analyzed in your browser; nothing is uploaded or stored, so you can test unpublished headlines and client work safely.