Otorank covers 150+ languages, builds the links and gives each site its own strategy and calendar. People leave Soro for one of three reasons: a second market to publish in, links they now need built, or a portfolio that outgrew a single site. If none of those describe you, Soro is cheaper and you should stay. If one of them does, this page is about what the move actually involves.
A second market, links that now need building, or a portfolio past one site: any of the three makes Otorank the move, with 150+ languages, audited campaigns and one strategy per site. Those three are what the subscription is built to cover.
Not the product, and not the price. The perimeter.
50+ languages covers the main markets. Teams selling in more than that hit the edge of the list rather than the edge of the tool.
The chain stops at publication. The day off-page work becomes part of the plan, it becomes a separate budget and a separate supplier.
It covers one site. A portfolio means several subscriptions and several dashboards.
The reference price is $39/month, and the displayed amount depends on a permanent, geolocated promotion, so it varies from one visitor to another. It stays the cheaper option.
The first four steps are close to identical. The difference is what comes after publication.
Fast, cheap and well integrated with WordPress and Shopify. It ends at publication.
Same shape, extended past publication and across 150+ languages.
Judge the switch on the last three steps. The first five you already have.
Two of these rows go to Soro, and this page says so. The other two are why teams move.
30 articles published per month.
Daily publishing; the monthly volume per plan is not publicly stated.
Confirm the volume on your plan before comparing.
150+ languages.
50+ languages.
The most common reason people move.
Audited at the start, selected for your market, reported at the end of each campaign.
Internal and external auto-linking, but no dedicated backlink acquisition.
The second most common reason.
WordPress, Shopify, Webflow, PrestaShop, Wix and an API.
Official WordPress and Shopify plugins, plus export.
If you are on WordPress or Shopify, Soro's integration is the smoother one.
Volume discounts from 2 sites, tailored beyond 25.
Not publicly stated.
Confirm this before deciding on a portfolio.
Everything that made it the right call is still true.
A low entry tier and daily publishing, with a 14-day money-back guarantee, no commitment and priority 24/7 support.
An official WordPress plugin and an official Shopify plugin, with setup announced in three minutes and maintained as those platforms change.
One article a day rather than a monthly batch. The calendar, the internal linking and the generated images are on both sides.
An official WordPress plugin and an official Shopify app, maintained as those platforms change.
Publishing works the same on both sides. This is what gets added.
Read this next to the price gap: a monthly difference against a line item you were about to open anyway, or a cost you do not need if links were never in the plan.
The same 11 base rows as every Otorank alternative page. Two data points are not publicly communicated by Soro and say so, never filled with an estimate.
Included · Partial · Manual · Not included · Paid add-on. Blank cells are values not verified. · Verified August 2026
There are real cases where Soro is enough. Here they are, and when that changes.
Staying on Soro is the right call for a single English-language site with no link budget. It publishes daily on an editorial calendar, its official WordPress plugin and Shopify app are maintained as those platforms change, and its entry terms are gentle. Otorank is the right move when a second market opens, when links need building, or when the portfolio outgrows one site: 150+ languages, audited link campaigns selected for your market, one strategy and calendar per site, and an SEO team seven days a week.
Four columns, and no drama in any of them.
Your CMS, every article already published and its rankings, and your publishing rhythm. Nothing is migrated or rewritten: new articles publish alongside the existing library and link into it.
150+ languages instead of 50+, so a second or third market runs off the same strategy, and a backlink module inside the subscription rather than a separate supplier.
How links are built: campaigns that open with an audit, select their target sites for your market and end with a report. And one published price, the same for every visitor, instead of an amount that moves with a promotion.
Connect the site, confirm the market and the languages you sell in, validate the first 30-day calendar. Publishing resumes on that calendar; Otorank does not promise a ranking date.
Overlapping the two for a month is the low-risk path: keep Soro publishing while the first Otorank calendar runs, then cancel once you have seen a full batch.
Nothing moves. Your Soro-published articles and their positions stay in place; Otorank does not migrate or rewrite what exists. New articles publish alongside and link into your library.
Yes. Soro stays relevant for an English-only site through its official plugin, while Otorank covers the extra languages and dedicated link acquisition. Both publish daily; they don't cover the same scope.
Soro does automatic linking, internal and external, between content. Otorank adds dedicated acquisition: an audit, referring-site selection for your market, a campaign followed and a report at the end. That's managed acquisition, not just auto-linking.
Soro publishes in around fifty languages, Otorank in 150+. If you need to cover a second market or a language outside Soro's list, that's the most common reason to switch.
Otorank guarantees 30 articles published per month on a calendar you approve, rather than a strictly daily rhythm. The volume is known in advance and the cadence stays steady on both sides.
150+ languages, one strategy and calendar per site, and link campaigns audited and selected for your market. Cancel anytime.