Frase alternative: articles plus the links that carry them
Otorank handles link building in the same place as the content and publishes in 150+ languages. Nobody leaves Frase because the articles are weak or because something is missing from the chain: their Agent already covers research, writing, optimization and publishing. Two things drive the move: the link side, and the breadth of language coverage. This page is about that move, and about what you give up making it, because it is real.
The short version
Move to Otorank if
Stay on Frase if
What the subscription does after publication is the whole question, and Otorank answers it with audited link campaigns in 150+ languages. The move isn't about the ability to produce articles: it's about what surrounds them, link building, language coverage, and bringing content and link acquisition into one strategy.
What sends teams looking for an alternative
The reasons, and neither is about the content.
Link research stops before placement
Frase finds link gaps against competitors, scores the targets and drafts the outreach. What it does not do is acquisition and placement: the off-page programme runs elsewhere.
Narrower language coverage
Frase writes natively in 70+ languages. A team selling beyond that runs short; Otorank publishes 150+.
Two strategies instead of one
When content sits in one tool and links in another, nothing decides which pages get the links. Planning both together is the reason some teams consolidate.
Quota tiers
Article counts are tied to the plan, and pay-as-you-go exists on Professional and Scale without a published unit price, so an uneven month is hard to budget in advance.
Two versions of the same pipeline
Everything up to publication matches almost step for step. The difference is what the tool does with the article afterwards.
A Frase-centred process
A complete production and monitoring loop. The link programme sits outside it.
The Otorank process
The last step is the one that does not exist on the other side, plus 150+ languages.
Judge this on the last step of each column. The production half you already have.
Criterion by criterion
Three of these lines go to Frase, and this page states them as plainly as the two that do not. Those two are the off-page work Otorank covers.
Backlinks
OtorankAudit, selection for your market, campaign followed, report at the end.
Link-gap research, target scoring and drafted outreach; no acquisition or placement.
The reason most people arrive on this page.
AI citation tracking
OtorankIncluded: citation tracking in AI assistants.
Daily across ChatGPT, Perplexity, Claude, Gemini and Google AI, depending on plan.
Both track AI citations; Frase ties it to its editor and Content Guard.
Page monitoring
OtorankNot offered.
Content Guard detects ranking and traffic loss on published pages and proposes fixes.
A second straight loss, and it grows more valuable the larger your library is.
Languages
Otorank150+ languages.
70+ languages, written natively.
150+ against 70+: the gap matters if you sell across many markets.
Volume
Otorank30 published articles a month.
10, 40 or 100 articles by tier.
Article tiers on one side, a published volume carried by links on the other. The figures are in the comparison table.
Hosting and CMS
OtorankWordPress, Shopify, Webflow, PrestaShop, Wix and an API.
WordPress, Webflow, Sanity, Wix, plus FraseCMS hosting.
Sanity and the hosting are theirs; Shopify and PrestaShop are Otorank’s. Check your own tools.
Why you chose Frase in the first place
None of this stopped being true.
A chain that runs end to end
The Agent researches with SERP data, People Also Ask and competitor gaps, then writes, optimises and publishes to WordPress, Webflow, Sanity or Wix.
Citation tracking
Daily monitoring of mentions across ChatGPT, Perplexity, Claude, Gemini and Google AI, depending on plan. Otorank also tracks AI citations; Frase ties it to its GEO score and Content Guard.
Content Guard
Published pages watched for ranking and traffic loss, with fixes proposed. A maintenance layer over the whole library.
Hosting and access
FraseCMS free up to 100,000 monthly page views, and an accessible entry tier.
What changes on the link side
This is the part of the move that actually changes something.
What you get after the switch
What you have today
Whatever links you already bought keep pointing at your site. Nothing about the move touches them.
Side by side
The same 11 base rows as every Otorank alternative page, plus the row this page turns on. That row goes to Frase and stays exactly as it reads; the off-page rows are where Otorank answers.
OtorankIncluded · Partial · Manual · Not included · Paid add-on · Verified August 2026
When Frase is enough
There are real cases where Frase is the only right answer. Here are which ones, and the point at which that changes.
Frase is the right purchase for teams that report on AI visibility. Citation tracking follows daily mentions across ChatGPT, Perplexity, Claude, Gemini and Google AI, Content Guard watches published pages for ranking and traffic loss and proposes fixes, and FraseCMS hosts the site up to 100,000 monthly page views. On AI citations, both track them; what Otorank does not have is Content Guard and FraseCMS hosting. Otorank is the right buy when the off-page side is what the site needs next: audited link campaigns selected for your market and reported at the end, 150+ languages, and an SEO team seven days a week.
Who each option is best for
Otorank is a better fit if
Frase is a better fit if
Switching from Frase to Otorank
Four columns, and the third is a genuine trade-off.
What you keep
Your CMS, every article already published and its rankings, and your publishing rhythm. Nothing is migrated or rewritten: new articles publish alongside the existing library and link into it.
What you gain
Audited backlink campaigns that open with an audit, select sites for your market and close with a report, alongside the content, plus 150+ languages.
What you lose
Content Guard monitoring of your published pages, and FraseCMS hosting. Otorank offers neither, with no reduced version. AI citation tracking runs on both sides, so you don't lose it. If your site is hosted on FraseCMS, plan that migration before anything else.
What setup takes
Connect the site, define the market and the languages you sell in, validate the first calendar. Publishing resumes on that calendar; Otorank does not promise a ranking date.
Overlapping the two for a month is the low-risk path: keep Frase publishing and monitoring while the first Otorank calendar runs, then decide what you still need.
What Otorank customers say
Leaving Frase: common questions
No. Frase and Otorank overlap a lot: research, writing, optimization, publishing, and the AI citation tracking both run. Otorank takes the part Frase leaves open: link campaigns run and placed, not just researched, and 30 articles published and internally linked every month, across 150+ languages.
Yes, both track your citations in AI assistants, so that isn't the deciding line. Where Frase ties that tracking to its editor and Content Guard, Otorank ties it to production: the articles it publishes are written to be cited, then tracked once live.
Not quite. Frase does link research: it finds gaps against your competitors, scores targets and drafts the outreach. What it doesn't do is acquisition and placement. That's exactly where Otorank takes over: campaigns audited, selected for your market, run and reported.
Three things, plainly: Content Guard watches your published pages and proposes fixes, FraseCMS hosts the blog, and a GEO score grades every page in the editor. Otorank does none of the three: it produces, publishes and carries articles with links.
Yes, and it's coherent. Frase optimizes, scores and monitors; Otorank publishes the volume and runs the link campaigns. Nothing is migrated: new articles publish alongside your library and link back to it.
As two scopes, not two prices: Frase sells by article tier (10, 40, 100), Otorank publishes 30 articles carried by link campaigns. The tiers cross; the smaller number doesn't tell you which fits. The detail is in the comparison table above.
Otorank researches, writes, publishes and links the 30 articles, then gets them indexed: a managed service, not an agent you drive. The difference is less about publishing than about what comes after: links run and placed, which Frase leaves to you.
The library is written. Now it needs carrying.
Published articles and the off-page work in one subscription: audited campaigns selected for your market, in 150+ languages. Cancel anytime.